29th February & 1st March 2020

Application Deadline : 25/02/2020 upto 23:59:59

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Need & Objective

The need is to understand the value of marketing and strategy in this era of technology & innovation.

The objective of the course is for a student to apply frameworks to solve current and emerging issues in Marketing & Strategy.

Why Business Strategy & Marketing Management course from IIT Delhi?

  • Certificate: Certification in Marketing & Strategy from IIT Delhi
  • Lectures by Thought Leaders: Lectures by faculty members of Department of Management Studies IIT Delhi
  • Interaction with Industry Experts: Lectures and interactive session by industry experts.
  • Interaction with IIT Delhi Alumni: Lectures and interactive session by alumni members of IIT Delhi.
  • Networking: Opportunity to get connected with professors of IIT Delhi.
  • Build Your Business: Improve your family business or start a new business by learning marketing techniques and business strategies.
  • Future Opportunities: Improved Resume Value will give better Internship & Job prospects in India & Abroad
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    Course Details

    The course is of 16 hours over 2 days. It comprises of intensive classroom training by esteemed faculty members of IIT Delhi and networking session with Industry experts.

  • Foundation Learning in Marketing & Strategy
  • Global Management Concepts, Techniques & Practices
  • Lectures based on management frameworks
  • Case study driven teaching so as to help the students understand the real world scenario
  • Venue - Department of Management Studies IIT Delhi
  • Eligibility - Age: 18+ , Student pursuing or completed any UG/PG/PhD/Freelancer/Working executive
    • 10.00 AM

      Marketing: Product & Brand Management

    • 11.00 AM

      Mid - Morning High tea

    • 11.15 AM

      Market Research

    • 01.15 PM


    • 2.00 PM

      Advertisement & Sales

    • 4.00 PM

      Evening High Tea

    • 4.15 PM

      Digital Marketing influence on businesses

    • 10.00 AM

      Strategic Management & Innovation

    • 11.00 AM

      Mid - Morning High Tea

    • 11.15 AM

      Strategic Intent for Disruptive Management

    • 01.15 PM


    • 2.00 PM

      Sustainable Strategic development for Global Technology Transfer

    • 4.00 PM

      Evening High Tea

    • 4.15 PM

      Design Thinking

    • 9.00 AM


    • event speaker

      10.00 AM

      Advanced SVG Animations

      By Karl Groves
    • event speaker

      11.00 AM

      Presenting Work with Confidence

      By Sarah Dransner
    • event speaker

      12.00 AM

      Keynote on UX & UI Design

      By Ned Stark
    • 1.00 PM

      The End

    Our Faculty

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    Prof. Harish Chaudhry

    Marketing Management, DMS IIT Delhi

    Application Process

    Step 1

    Send your resume to Email id : upto 25/02/2020 23:59:59

    Step 2

    Selected students will be notified via mail

    Step 3

    Selected students need to submit the course fees to confirm their registration for the course &
    send payment proof via mail to .
    On verification, the students will receive their student ids for the course.

    Important Dates & Pricing

    25/02/2020 upto 23:59:59         Last date for receiving applications                                             

           26/02/2020         RESULTS : Selected candidates informed via Email

    27/02/2020 upto 17:00:00          Course fees submission & mail the payment proof.                   
                                      (bank statement to -

    28/02/2020         On verification student IDs will be shared.         

    Rs. 15000/- (inclusive of GST)

    • (Inclusive of the following cost - Course fees, Course Material, GST, Meals : High Tea & Lunch, Certificate from IIT Delhi)

    Contact Us To Register

    Address: Department of Management Studies IV Floor, Vishwakarma Bhavan, Saheed Jeet Singh Marg, Hauz Khas Block B, Katwaria Sarai New Delhi, Delhi 110016
    Write to us at :
    Call us: +91-9582570614, 011-26591170